MM – project info
This is study material, so I only write short notes – information and links for my research.
“Each day we showcase interesting interviews, case studies and commentary on the theme of business innovation. Our focus is on those factors that impact innovation – competition, customer experience, intellectual property, and design.”

Read article ‘The 15 properties of a good conceptual model’ by Idiagram.
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_ Information Architects Japan – Mental model of a mobile phone
“Why are people not using their mobile phones as MP3 players? Because listening to music on a phone is weird. The basic functions of a mobile phone are: telephone plus messaging plus watch. And that is our mental model of a cell phone. If you create tools with too many different functions, they lose their purpose. Telephone plus messaging plus watch. That is our mental model of a cell phone.”

Read article ‘Introducing iPhone nano&shuffle’
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_ Interdisciplines – Scientific Reasoning, Mental Models, and Depiction by Laura Perini / Art and Cognition !!!
Mental Models
Images & construction of mental models
Reasoning with mental models and graphs
Evidence, images, and mental models

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